She’s got the most soothing voice, she literally never ages, has the most beautiful face, had a career lasting 30 years, she’s half Nigerian and Irish and she’s one smooth operator when it comes down to her success and staying relevant. Of course I’m talking about the one and only Sade.
It seems in recent times Sade is slightly a forgotten name in the UK market. I mean, why though? None of her albums have flopped here (or anywhere else), she’s had loads of hits to her name and has influenced many acts that have come after her and has been credited for that too. You can’t say its because she’s too private and doesn’t do much promo and interviews because we all know she’s been like that since day 1. Her 6th studio album in 2012 titled Solder of Love was her first in 10 years and debuted at #1 in the US with sales of about 500,000 where it enjoyed the best sales-week since AC/DC’s Black Ice in November 2008 and went to No 1 in 14 countries. Unfortunately the album “only” debuted and peaked at #4 in the UK.
It seems in America Sade is a big deal. Anything she does there everyone is bowing down at her like the queen she is, but in the UK her name is really quiet these days. Her 2011 world tour was a huge success earning $50 million with 59 shows in North America. The tour did visit the UK, but with only 3 arena shows.
Is Sade praised and talked about more in the States because her sound is more ‘american’ sounding than British? Most acts that have been influenced through Sade seem to be American and a lot of people mistake her for not being British.
Brit acts Dido, Jessie Ware and White Lies are a few that have been influenced from her work. Sade and her band seem to have a big fan base from US rappers ranging from Kanye West, Pharrell Williams, Chamillionaire, Big Boi, Jay-Z and Drake to name a few. Not only that, the bands sultry beats have been sampled in many hip hop tracks too.
Kanye West himself said on his own blog “THIS IS WHY I STILL HAVE A BLOG,TO BE A PART OF MOMENTS LIKE THIS… NEW SADE… HOW MUCH BETTER THIS THAN THAN EVERYTHING ELSE?”
Drake said “I really, really wanna do a joint with Sade,” he revealed in an interview. “I really wanna get Andre 3000 on the record.”
A fan favourite: By Your Side (2000)
Not only in the media but at awards ceremony’s Sade seems to be getting no recognition at the BRIT awards and Mercury Prize to name a few however Sade is getting nominations and awards at the American Music Awards and at The Grammys quite regularly.
The real question is, are the UK just not interested and bothered in playing Sade’s music unlike the US? It’s not as if the woman is avoiding the UK completely, she just knows she has a bigger fan base over there and probably likes having her private life at home in the UK and the big fuss in the US.
Sade to this day is still the best selling British female in the US.
Maybe it’s just meant to be.